• media impressions are delivered on a perishable,
    high-penetration, high-velocity perimeter item
  • reach mom in-home across the path-to-purchase
    while she is preparing and consuming meals
    and planning to go back to the store
  • approximately 50,000 stores and
    over 60MM households per month
  • for a single insertion cost, Milk advertisements deliver
    multiple impressions and provide a high frequency of
    interaction over a condensed time window (driven by
    expiration and high usage rate)
  • nearly 100 analytic studies across multiple categories
    have show significant sales lifts and strong ROIs