media

media impressions are delivered on a perishable,
high-penetration, high-velocity perimeter item
GALLON MILK

reach mom in-home across the path-to-purchase
while she is preparing and consuming meals
and planning to go back to the store

approximately 50,000 stores and
over 60MM households per month

for a single insertion cost, Milk advertisements deliver
multiple impressions and provide a high frequency of
interaction over a condensed time window (driven by
expiration and high usage rate)

nearly 100 analytic studies across multiple categories
have show significant sales lifts and strong ROIs