how do we make every kitchen
a fresh space?
source: Qualtrics Custom Research, 2012, n=1,137 primary grocery shoppers in HHs with kids
we reward mom for
engaging with your brand online
our bread network delivers
impactful IRCs
70% of shoppers visit packaged bread every shopping trip
Bread typically sits on top of the cart, creating opportunity for message delivery and instant coupon redemption
At home, 65% of shoppers check the bread while making their shopping list
we target moms as
gatekeepers
They typically make the most household purchase decisions —
they plan the meals, make the lists and do the shopping
They “install” our media space in the heart of their home — the kitchen!
85% of moms check the refrigerator while making their shopping lists
we turn tables...
into media space
FreshSpace opportunities can be found:
on kitchen tables and counters
during meals/snacks throughout the day
wherever dairy, produce and packaged breads are kept
the refrigerator is opened
23 times a day
It’s the first place families look when deciding meals/snacks
Milk, our #1 promotions carrier, is highly visible — on the top shelf, in the front
our ad space on milk
delivers your message
96% of households drink it
It is a high-frequency purchase item
It is seen every day, throughout the day
our produce
network provides
the first impression
90% of shoppers visit produce
It is typically the first stop in the grocery store
A shopper’s in-store selection process allows the opportunity to deliver your message or to drive instant coupon redemption
At home, 78% of shoppers check fresh produce while making their shopping list
we drive increased digital
brand engagement
In the last month, nearly one-third of all online consumers used social networking sites while eating or drinking at home
75% of moms use Facebook — over half of their social media use was via mobile devices