how do we make every kitchen

a fresh space?

source: Qualtrics Custom Research, 2012, n=1,137 primary grocery shoppers in HHs with kids

we reward mom for

engaging with your brand online

Moms are 38% more likely to become fans of a brand or follow it online
We reward consumers’ engagement
through Rewards4Mom.com

our bread network delivers

impactful IRCs

70% of shoppers visit packaged bread every shopping trip
Bread typically sits on top of the cart, creating opportunity for message delivery and instant coupon redemption
At home, 65% of shoppers check the bread while making their shopping list

we target moms as

gatekeepers

They typically make the most household purchase decisions —
they plan the meals, make the lists and do the shopping
They “install” our media space in the heart of their home — the kitchen!
85% of moms check the refrigerator while making their shopping lists

we turn tables...

into media space

FreshSpace opportunities can be found:
on kitchen tables and counters
during meals/snacks throughout the day
wherever dairy, produce and packaged breads are kept

the refrigerator is opened

23 times a day

It’s the first place families look when deciding meals/snacks
Milk, our #1 promotions carrier, is highly visible — on the top shelf, in the front

our ad space on milk

delivers your message

96% of households drink it
It is a high-frequency purchase item
It is seen every day, throughout the day

our produce
network provides

the first impression

90% of shoppers visit produce
It is typically the first stop in the grocery store
A shopper’s in-store selection process allows the opportunity to deliver your message or to drive instant coupon redemption
At home, 78% of shoppers check fresh produce while making their shopping list

we drive increased digital

brand engagement

In the last month, nearly one-third of all online consumers used social networking sites while eating or drinking at home
75% of moms use Facebook — over half of their social media use was via mobile devices